Ana Machado da Silva in

Ana Machado da Silva

Trailblazer · DISC type ID
VP Digital Product, Pentland Brands at Pentland Brands
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
24 Years
Current Role
VP Digital Product, Pentland Brands
Job Level
Senior
Location
United Kingdom
Personality Overview

How Ana shows up

Achievement-Oriented
Charismatic
Persuasive

If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Priorities

Topics Ana cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2025
VP Digital Product, Pentland Brands
Pentland Brands
12-2023 - 10-2025
Senior Head of Product Management & Experience
Boden
10-2016 - 12-2023
Head of Digital Product
Boden
10-2015 - 10-2016
Head of Ecommerce
Boden
8-2013 - 9-2015
Senior Manager, Business Intelligence Data
Burberry
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1993 - 1996
Undergraduate
The London School of Economics and Political Science (LSE)
1999 - 2000
MSc
University of Westminster
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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