Ana Machado da Silva

Trailblazer
DISC Type : ID

VP Digital Product, Pentland Brands at Pentland Brands

United Kingdom

Overview

Ana has no verified overview

Personality Overview

Achievement-Oriented

Charismatic

Persuasive

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

10-2025
VP Digital Product, Pentland Brands at Pentland Brands
12-2023 - 10-2025
Senior Head of Product Management & Experience at Boden
10-2016 - 12-2023
Head of Digital Product at Boden
10-2015 - 10-2016
Head of Ecommerce at Boden
8-2013 - 9-2015
Senior Manager, Business Intelligence Data at Burberry

Education

1993 - 1996
Undergraduate from The London School of Economics and Political Science (LSE)
1999 - 2000
MSc from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Senior Designation : VP Digital Product, Pentland Brands at Pentland Brands
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ana

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ana move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ana take some risk or not?

  • They can take risks if necessary.

You And Ana

Personality Compatibility


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