Jamie Jones in

Jamie Jones

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Digital Optimisation Manager at Boots UK
📍 Belper, England, United Kingdom

Jamie is the CRO Manager for Boots. com, leading a specialist experimentation and personalisation team he built from the ground up. His expertise spans multiple digital disciplines, including e-commerce, digital merchandising, and voice of customer. He holds a Bachelor of Science from Lancaster University and a Conversion Optimisation Minidegree from CXL.

He is a collaborative leader focused on building strong team relationships to drive project success. Jamie has recently been recruiting for his optimisation team, highlighting opportunities for growth, development, and innovation within a hybrid working model.

Unique fact: He started the entire CRO and Experimentation program at Boots. com from scratch.

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Experience
11 Years
Current Role
Digital Optimisation Manager
Job Level
Middle
Location
Belper, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jamie cares about

Conversion Optimization
He leads the CRO program at Boots. com and recently completed an advanced minidegree in the subject from CXL, highlighting his deep expertise and commitment.
Team Leadership
Actively recruits for and develops his team of specialists, expressing pride in their shared professional achievements and qualifications.
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Career

Work history

8-2021
Digital Optimisation Manager
Boots UK
8-2017 - 7-2021
Assistant Digital Optimisation Manager
Boots UK
8-2016 - 8-2017
Assistant Digital Manager
Walgreens Boots Alliance, Retail Pharmacy International (Excl. UK & ROI)
5-2014 - 7-2016
Digital Channel E-commerce Assistant
Boots UK
2-2014 - 5-2014
Category Assistant
Boots International
In the press

Media appearances

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Education
10-2023 - 10-2024
Conversion Optimisation Minidegree
CXL
2010 - 2013
Bachelor of Science (BSc)
Lancaster University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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