Jamie-Lee Abtar in

Jamie-Lee Abtar

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Head of Marketing at Not In The Guidebooks
📍 London, England, United Kingdom

Jamie-Lee Abtar is the Head of Marketing at Not In The Guidebooks, bringing over 15 years of experience in the travel industry. A graduate of Bournemouth University, she is known for being a creative, strategic, and passionate leader. She was recently named a finalist for the 2025 Black British Business Awards.

Originally from Barbados, Jamie-Lee is deeply passionate about travel, particularly championing Caribbean tourism and promoting diversity within the industry. She hosts the "In The Travel Know" podcast and actively mentors young professionals as an ambassador for the ITT Future You Program, encouraging new talent to join the sector.

In December 2025, she will release her debut book, "Strategic Branding in Tourism. "

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Experience
13 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jamie-Lee cares about

Sustainable Travel
As Head of Marketing for a B Corp and a member of its sustainability committee, she actively promotes immersive, experience-led sustainable travel.
Diversity in Travel
She is a prominent speaker and advocate for racial diversity in tourism, leading initiatives like BAME Women in Travel to champion underrepresented talent.
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Career

Work history

1-2025
Head of Marketing
Not In The Guidebooks
8-2023 - 1-2025
Marketing and Brand Communication
Not In The Guidebooks
4-2020
ITT Future You Ambassador
ITT Future You
10-2020
Founder
2219 Media
8-2022 - 8-2023
Marketing Manager UK & Europe (maternity cover)
Intrepid Travel
In the press

Media appearances

Not in the Guidebooks expands team. Featured in Travel Gossip
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Education
2009 - 2011
MSc (Merit)
Bournemouth University
2006 - 2008
BSc(Hons)
University of the West Indies
2004 - 2006
Associate's degree
Hospitality Institute
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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