Nicola Mansfield
Enthusiast · DISC type iNicola Mansfield is the Director of Research Services at The Business Advantage Group, specializing in market and competitor analysis for global technology firms. With a background from LSE and Oxford, people describe her as a "top flight research analyst" with a "sharp intellect".
Her education in Social Psychology suggests a deep interest in understanding human behavior and decision-making, which she applies to her market research. She also shows an interest in consumer brands like Boden, pointing to a potential curiosity about retail and fashion trends.
Nicola has a dedicated professional interest in Strategic Foresight, helping companies anticipate and plan for future market shifts.
Read the full overview →How Nicola shows up
Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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