Jamie Masters is a commercially-aware finance leader with 20 years of experience at major brands like Virgin Media O2 and Krispy Kreme. A CIMA-qualified graduate of Keele University, he excels at bridging financial strategy with commercial decision-making to drive growth. Colleagues describe him as collaborative, strategic, and a strong leader.
After six years and consuming "too many doughnuts to mention, " he proudly moved on from his role at the iconic Krispy Kreme brand.
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Experience
24 Years
Current Role
FP&A Manager
Job Level
Middle
Location
Greater Guildford Area, United Kingdom
Personality Overview
How Jamie shows up
Self-Confident
Fast-Paced
Challenger
They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.
Priorities
Topics Jamie cares about
Financial Business Partnering
His career focus has been on building relationships and using financial insight to influence senior stakeholders and guide commercial decisions, as seen at Krispy Kreme and Virgin Media.
Commercial Growth Strategy
He has a proven ability to bridge the gap between financial strategy and commercial decision-making to drive business success and continuous improvement.
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Career
Work history
3-2025
FP&A Manager
Symprove Ltd
10-2021 - 2-2025
Head of Finance Business Partnering
Krispy Kreme UK and IRE
1-2019 - 10-2021
Finance Business Partner
Krispy Kreme UK and IRE
10-2016 - 1-2019
People Insight Manager
Virgin Media
6-2013 - 9-2016
Senior Finance Business Partner - Propositions & Strategy
Virgin Media
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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