Janell Holas in

Janell Holas

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Chief Brand & Marketing Officer at Make-A-Wish America
📍 Phoenix, Arizona, United States

Janell Holas is a performance-oriented marketing executive with over 20 years of experience, currently serving as the Chief Marketing Officer at Make-A-Wish America. She specializes in brand strategy, P&L management, and driving profitable growth. People who have worked with her describe her as an inspirational, caring, and supportive leader.

She is deeply passionate about leveraging her marketing expertise to grant life-changing wishes for children with critical illnesses. A proud graduate of Arizona State Universitys W. P. Carey School of Business, she remains connected to her alma mater and was recognized as a Sun Devil 100 honoree.

While at Henkel, she led the U.S. launch of Persil, which was named "Best Laundry Detergent Ever Tested" by Consumer Reports.

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Experience
18 Years
Current Role
Chief Brand & Marketing Officer
Job Level
Leadership
Location
Phoenix, Arizona, United States
Personality Overview

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Priorities

Topics Janell cares about

Brand Strategy
Her experience focuses on developing brand vision and strategy. She recently led the launch of Make-A-Wish's new "WishMakers" brand campaign to drive community engagement and support.
Data-Driven Marketing
Emphasizes developing ROI-driven strategic marketing plans and using analytics. She championed a 2022 Wish Impact Study to provide quantitative data on the organization's work.
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Career

Work history

8-2017
Chief Brand & Marketing Officer
Make-A-Wish America
1-2016 - 7-2017
Vice President of Marketing
Henkel
6-2013 - 1-2016
Director of Marketing
Henkel
5-2010 - 6-2013
Senior Brand Manager - Personal Care, Laundry Care
Henkel
5-2002 - 5-2004
Marketing Operations Manager
Coca-Cola Enterprises, Inc.
In the press

Media appearances

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Education
B.S.
W. P. Carey School of Business – Arizona State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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