Jono Smith in

Jono Smith

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Senior Director, Communications & Digital at Make-A-Wish America
📍 Phoenix, Arizona, United States

Jono is the Head of Brand Communications & Digital at Make-A-Wish America, where he has helped generate over $1 billion in earned media value. A graduate of Loyola Marymount University, his distinguished career includes senior marketing roles at major nonprofits and serving as a Special Assistant for Communications in the Clinton White House. Colleagues describe him as strategic, passionate, and savvy.

His passion for social change extends to his personal life, where he has raised over $10,000 for AIDS vaccine research. A self-described "recovering politico," he has a long-standing interest in public service, which began with stories his mother told him about JFK. In college, he was active in the Del Ray Players theater group and Sigma Chi fraternity.

Unique fact: Early in his career, Jono served in the White House, playing a key role in managing presidential communications strategy.

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Experience
19 Years
Current Role
Senior Director, Communications & Digital
Job Level
Senior
Location
Phoenix, Arizona, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Jono cares about

Nonprofit Marketing
His entire career has been dedicated to helping nonprofits and social causes fulfill their missions through smart digital marketing and fundraising strategies.
Brand Reputation
He is responsible for crisis communications at Make-A-Wish and has written about reputation management, showing a deep interest in protecting and building brand trust.
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Career

Work history

8-2021
Senior Director, Communications & Digital
Make-A-Wish America
9-2014 - 8-2021
Director of Digital & Brand Communications
Make-A-Wish America
5-1999 - 2-2007
Director of Marketing
Ellucian
VP of Marketing
Event 360
VP of Marketing
Network For Good
In the press

Media appearances

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Education
1990 - 1994
Bachelor's Degree
Loyola Marymount University
Nonprofit Management Institute
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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