Janine Johnsen

Inspirer
DISC Type : id

Vice President, Marketing Demand Generation at ACTO

New York, New York, United States

Overview

Janine is a visionary marketing leader with over 20 years of experience driving demand generation for SaaS, tech, and life sciences companies. A graduate of Loyola University Maryland, she is known for building high-impact global marketing programs. Colleagues describe her as "wicked smart, " "dynamic, " "inspirational, " and "creative. "

Outside of her professional life, Janine is a lifelong New York Yankees fan. She appreciates the passion of the sport, even finding herself caught up in the "electric" atmosphere of a Toronto Blue Jays playoff win while visiting the city.

She once found herself happily cheering for the Blue Jays in Toronto, despite them having just beaten her beloved Yankees.

Personality Overview

Confident & Optimistic

Generous

Decisive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Pharma
Expressed pride and excitement for the launch of CxZone, an AI-simulated practice environment for pharmaceutical and medtech teams at her company, ACTO.
Life Sciences Marketing
Has extensive experience leading global life sciences marketing, notably during her time as a Director at Oracle and in her current role at ACTO.
Demand Generation
Her career is centered on leading demand generation, managing campaign teams, and creating marketing strategies that accelerate the sales pipeline.

Media Appearances

Janine has no verified media appearances

Work History

5-2022
Vice President, Marketing Demand Generation at ACTO
3-2017 - 4-2022
Director, Global Life Sciences Marketing at Oracle
1-2017 - 3-2017
Head of Field Marketing (NAM) at Smart Communications.
2-2015 - 8-2016
VP of Marketing at Knoa Software
3-2014 - 2-2015
Director, Global Campaign Management at Thunderhead.com

Education

1997 - 1999
Bachelor's Degree from Loyola University Maryland
1995 - 1997
Communications from Villanova University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Marketing Demand Generation at ACTO
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Insights For Selling To Janine

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janine is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Janine

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Janine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Janine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Janine

Personality Compatibility


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