Jared Friend in

Jared Friend

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Manager GTM Strategy at Alianza
📍 Washington DC-Baltimore Area, United States

Jared is an outcome-focused Manager of GTM Strategy at Alianza with extensive experience in program and product management for SaaS and cloud services at companies like Cisco. People who have worked with him describe him as adaptable, detail-oriented, and an exceptional problem-solver. He holds a PMP certification and a BA from Emory University.

Outside of work, Jared has a keen interest in golf and has explored how technology like AI could be used to create personalized experiences within the sport. During his time at university, he was a member of the Beta Theta Pi fraternity.

He is interested in the intersection of artificial intelligence and its application to niche sports businesses like golf.

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Experience
28 Years
Current Role
Manager GTM Strategy
Job Level
Middle
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Jared shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jared cares about

Go-to-Market Strategy
As the Manager of GTM Strategy at Alianza, this is his core professional focus, building on his previous product management and partner success roles.
Customer Success
He has expressed interest in CSM roles and shared articles on the critical need for collaboration between Sales and Customer Success teams to drive growth.
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Career

Work history

7-2025
Manager GTM Strategy
Alianza
10-2021 - 11-2024
Product Manager - Wholesale Webex & BroadWorks
Cisco
5-2019 - 10-2021
Business Operations Manager
Cisco
3-2018 - 5-2019
Global Leader - Cloud & Hosted Programs Partner Success Team
Cisco
1-2016 - 3-2018
Director, Program Management for Managed Service Operators
BroadSoft
In the press

Media appearances

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Education
BA
Emory University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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