Jarek Kowalik-Miklaszewski is a co-founder and owner of Instytut Audytu Mediowego (IAM), Polands first and largest media auditing firm. Since 2004, he has specialized in helping major international and Polish advertisers control and optimize their advertising expenditures, enhancing marketing effectiveness and ensuring transparency in media buying.
He co-founded the first company in Poland dedicated to media auditing, built on 100% Polish capital and complete independence from media agencies.
Jarek Kowalik-Miklaszewski
Owner at Instytut Audytu Mediowego (IAM)
Warsaw, Mazowieckie, Poland
Overview
Topics They Care About
Media Auditing
As the owner of a leading media audit institute, he is an expert in the comprehensive control and optimization of advertising expenditures for major brands.
Marketing Effectiveness
His firm's primary goal is to increase the effectiveness of clients' marketing budgets and help them gain a competitive advantage through smarter media spending.
Advertising ROI
Focuses on helping advertisers achieve significant cost reductions in product promotion and advertising, thereby directly improving their profitability and return on investment.
Media Appearances
Jarek has no verified media appearances
Work History
Owner at Instytut Audytu Mediowego (IAM)
Education
Jarek has no verified education history
More Information
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Location : Warsaw, Mazowieckie, Poland
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Designation : Owner at Instytut Audytu Mediowego (IAM)
