Jasdeep Singh

Evaluator
DISC Type : CDS

Global Ecosystem Solutions Marketing Manager, Data and AI at IBM

Noida, Uttar Pradesh, India

Overview

Jasdeep Singh is a marketing leader at IBM with over 23 years of IT industry experience, specializing in Go-to-Market strategy, ecosystem growth, and Data & AI. He holds a PGDBA from Symbiosis. Colleagues describe him as energetic, a strong thinker, and a result-oriented team player.

His education includes a leadership program for the social sector, suggesting a keen interest in purpose-driven initiatives and applying business principles for social impact. He also has a certification in coaching, indicating a passion for mentoring and team development.

He is an award-winning marketer, having received the Tech Marketers Award in 2021 for his innovative strategies.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Marketing
His recent focus is on leveraging generative AI, like IBM's watsonx, to create personalized marketing campaigns and content more efficiently.
Ecosystem-led Growth
A core part of his role involves building and enabling partner ecosystems to drive sales and adoption for IBM's Data & AI portfolio.
Go-to-Market Strategy
He has extensive experience in planning and executing GTM strategies for IT products, from identifying markets to driving demand generation.

Media Appearances

Jasdeep has no verified media appearances

Work History

10-2023
Global Ecosystem Solutions Marketing Manager, Data and AI at IBM
10-2021 - 10-2023
Global Ecosystem Solutions Marketing Manager, IBM Storage at IBM
7-2017 - 9-2021
Systems Ecosystem Marketing Lead, IBM India & South Asia at IBM
1-2006 - 7-2008
Lead- Business Development at Birlasoft
8-2005 - 1-2006
Senior Business Development Consultant at Oracle

Education

2019 - 2019
ILSS Leadership Program from ILSS - India Leaders for Social Sector
PGDBA from Symbiosis Centre for Distance Learning

More Information

Social Presence :

Prographics :

Exp : 14 Location : Noida, Uttar Pradesh, India Job Level : Middle Designation : Global Ecosystem Solutions Marketing Manager, Data and AI at IBM
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Insights For Selling To Jasdeep

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasdeep is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jasdeep

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jasdeep move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jasdeep take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jasdeep

Personality Compatibility


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