Jason Byers

Questioner
DISC Type : c

Sr. Director of Marketing at FinishWorks

Topeka, Indiana, United States

Overview

Jason has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Jason has no verified topics they care about

Media Appearances

Jason has no verified media appearances

Work History

5-2025
Sr. Director of Marketing at FinishWorks
1-2023 - 2-2025
Director of US Distribution at RPM Industrial Coatings Group
8-2022 - 1-2023
Director Creative Servies RPM Industrial Coatings Group at RPM Specialty Products Group
4-2021 - 8-2022
Director of Marketing at RPM Wood Finishes Group Inc. Finishworks , Mohawk
6-2019 - 4-2021
Director of Sales/Marketing at FinishWorks

Education

2001 - 2005
Communication and Media Studies from University of Southern Indiana

More Information

Social Presence :

Prographics :

Exp : 11 Location : Topeka, Indiana, United States Job Level : Senior Designation : Sr. Director of Marketing at FinishWorks
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jason

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jason take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jason

Personality Compatibility


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