JASON CURNYN

Critic
DISC Type : C

General Manager at Raceway Nissan

Huntington Beach, California, United States

Overview

With over 30 years of experience in the automotive industry, Jason is a seasoned General Manager currently leading Raceway Nissan. He champions a coaching-based management style to empower his teams and drive success. He is a graduate of the University of Phoenix with a BSB in Management.

Jason is focused on fostering a strong sense of community around his dealerships. He actively seeks to build relationships with customers and local groups, believing that the people are the greatest asset to any business. He has previously developed strategies to engage local car clubs and community members.

Unique fact: He publicly cautioned his professional network about a marketing vendor that failed to deliver, demonstrating a commitment to transparency and protecting his peers.

Personality Overview

Critic

Information Seeker

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Team Coaching
Explicitly states his belief in being a "coach versus a manager" to get the most out of people.
Vendor Accountability
Posted a public warning to his colleagues about a marketing vendor that did not meet expectations after being hired.
Community Engagement
Has developed strategies to bring more customers and local car clubs into the dealership to build community.

Media Appearances

JASON has no verified media appearances

Work History

3-2024
General Manager at Raceway Nissan
7-2019 - 3-2024
General Manager - New Age Investments at Metro Nissan Of Redlands/Fontana Hyundai/Fontana Mazda
6-2018 - 6-2019
General Manager at The Brown Auto Group
2-2018 - 5-2018
General Manager at Nissan of Costa Mesa
3-2011 - 2-2018
General Manager at Ken Garff Automotive Group

Education

2009 - 2012
BSB Management from University of Phoenix
1993 - 1994
BS from Csu Fresno

More Information

Social Presence :

Prographics :

Exp : 14 Location : Huntington Beach, California, United States Job Level : Senior Designation : General Manager at Raceway Nissan
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Insights For Selling To JASON

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JASON is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from JASON

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will JASON move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can JASON take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And JASON

Personality Compatibility


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