Rachelle Van Burkleo

Enthusiast
DISC Type : i

VP of Sales, Physician Office and ASC at Masimo

Austin, Texas Metropolitan Area, United States

Overview

Rachelle is a commercial leader with over 20 years of experience in the medical device industry, now serving as VP of Sales at Masimo. She specializes in building high-performing teams and forging strategic partnerships with large health systems. She is an alumna of the Texas McCombs School of Business.

Based in the Austin area, Rachelle shows an appreciation for local luxury design and architecture. She is a passionate supporter of the Texas Longhorns, celebrating their athletic achievements with the universitys motto, "What happens here changes the world! ".

She is highly engaged with Masimos new strategic vision, "Elevate AI! ", believing in innovation that is best for patients and delivers with integrity.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

MedTech Commercial Strategy
Over 20 years of experience building go-to-market strategies and leading sales organizations for medical technology companies.
AI in Healthcare
Expressed excitement for Masimo's new strategic vision, "Elevate AI! ", highlighting her focus on innovation for patient care.
Strategic Health Partnerships
Expertise in creating partnerships with Integrated Delivery Networks (IDNs), Ambulatory Surgery Centers (ASCs), and GPOs to drive revenue growth.

Media Appearances

Rachelle has no verified media appearances

Work History

8-2021
VP of Sales, Physician Office and ASC at Masimo
4-2020 - 7-2021
VP of Sales at Zynex Medical
2-2019 - 4-2020
VP, Sales and Marketing at WiscMed, LLC
VP of Sales, Enterprise Accounts at Hillrom
VP, Corporate and Strategic Accounts (Acquired by Hillrom) at Welch Allyn

Education

BBA from Texas McCombs School of Business
Texas Executive Education - General Management Program from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas Metropolitan Area, United States Job Level : Senior Designation : VP of Sales, Physician Office and ASC at Masimo
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Insights For Selling To Rachelle

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachelle is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rachelle

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Rachelle move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Rachelle take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rachelle

Personality Compatibility


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