Jason Hoekstra

Observer
DISC Type : ci

Chief Executive Officer at Rockingham Cooperative, Inc.

Everson, Washington, United States

Overview

Jason Hoekstra is the CEO of Rockingham Cooperative, selected for his extensive knowledge in feed manufacturing, retail, and managing co-ops. His career includes a previous CEO role at EPL FEED and serving as Director of Feed Milling at Smithfield Foods. He is a graduate of the Land O Lakes Executive Agribusiness Program at Purdue University.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Cooperative Leadership
He strongly believes in cooperative values and as the new CEO of Rockingham Cooperative, he is rolling out a new initiative called "#OneRockingham".
Feed Manufacturing
His background includes directing feed milling operations, focusing on mill efficiency, continuous improvement, and technological innovation.
Strategic Growth
In his new role, he has mentioned the need to adapt to changing market demands and has a long-term initiative planned called "#OneVirginia".

Media Appearances

Jason has no verified media appearances

Work History

1-2026
Chief Executive Officer at Rockingham Cooperative, Inc.
6-2018 - 1-2026
CEO at EPL FEED, LLC
1-2016 - 5-2018
Director of Feed Milling at Smithfield Foods
1-2002 - 12-2015
Feed Operations Manager at Farmers Coop Society
1999 - 2001
Dairy Specialist at Landmark Feeds

Education

2014 - 2015
Land O Lakes Executive Agribusiness Program from Purdue University/Land O Lakes
Education details unavailable from Dordt University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Everson, Washington, United States Job Level : Leadership Designation : Chief Executive Officer at Rockingham Cooperative, Inc.
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jason

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jason take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jason

Personality Compatibility


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