Jason Houseworth

Evaluator
DISC Type : dsc

Chief Product Officer at benefitbay®

Overland Park, Kansas, United States

Overview

Jason Houseworth is a creative product leader, currently serving as Chief Product Officer at benefitbay®. With a background that includes executive education at Stanford and Oxford, he specializes in hypothesis-driven development to create value. His career includes leadership roles at OPENLANE, FanThreeSixty, and Jackson Hewitt.

Jason is passionate about how technology can empower the next generation of entrepreneurs. He has shared stories of his son successfully building a software platform and acquiring paying customers within weeks by leveraging modern AI tools, highlighting his pride in his sons innovative spirit and drive.

He holds two U. S. patents for systems and methods related to vehicle-specific inspection and matching sellers to buyers in the auto industry.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Data-Driven Products
His leadership philosophy is centered on using data and hypothesis testing to identify and solve for the most critical customer needs.
Automotive Technology
As CPO at OPENLANE and holding multiple patents in vehicle technology, he has deep expertise in innovating for the automotive marketplace.
AI for Prototyping
He is excited about the democratization of software creation through AI, enabling rapid development and user validation.

Media Appearances

Jason has no verified media appearances

Work History

Chief Product Officer at benefitbay®
11-2020
Board Member at Jackson Hewitt Tax Service Inc.
Techstars Mentor at Techstars
2-2020
Chief Product Officer at OPENLANE US
2-2018 - 2-2020
President and CEO at FanThreeSixty

Education

Stanford Executive Program from Stanford University Graduate School of Business
Oxbridge Honors Program from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 7 Location : Overland Park, Kansas, United States Job Level : Leadership Designation : Chief Product Officer at benefitbay®
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jason

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jason take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jason

Personality Compatibility


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