Jason W. Beck

Pioneer
DISC Type : DIS

Vice President, Digital Marketing Strategy Lead at JPMorgan Chase & Co.

Greater Philadelphia, United States

Overview

Jason is a results-driven marketing director and direct response expert, currently serving as Vice President at JPMorgan Chase & Co. With a strong background at Comcast and Merck, he excels in lead generation, customer acquisition, and omnichannel marketing strategy. Colleagues describe him as knowledgeable, enthusiastic, and passionate.

Outside of work, Jason is a dedicated rowing coach at the Whitemarsh Boat Club, demonstrating a significant personal commitment to the sport. He also has a background in German studies from his time at the University of Münster.

He is an award-winning marketer who earned a Peoples Choice Award from the Philadelphia Direct Marketing Association for a highly successful campaign.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Direct Response Marketing
A subject matter expert who has crafted numerous successful direct mail and email campaigns to drive customer acquisition and engagement throughout his career.
Omnichannel Strategy
Passionate about creating audience-focused, omnichannel experiences to convert consideration into sales, a focus of his director roles at Comcast.
Lifecycle Marketing
Previously directed lifecycle marketing at Comcast, focusing on strategies for acquisition, onboarding, and enhancing customer loyalty.

Media Appearances

Jason has no verified media appearances

Work History

4-2022
Vice President, Digital Marketing Strategy Lead at JPMorgan Chase & Co.
9-2021 - 4-2022
Global Market Access Program Manager at Merck
6-2021
Rowing Coach at Whitemarsh Boat Club
2020 - 2021
Director, Lifecycle Marketing at Comcast
2014 - 2020
Director, Marketing Communications - Direct Marketing at Comcast

Education

1990 - 1994
B.A. from University of Richmond
1993 - 1993
German from University of Münster

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Philadelphia, United States Job Level : Senior Designation : Vice President, Digital Marketing Strategy Lead at JPMorgan Chase & Co.
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Insights For Selling To Jason W.

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason W. is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jason W.

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jason W. move?

  • They are generally fast movers and can take quick decisions
  • Can Jason W. take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jason W.

Personality Compatibility


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