Javier Brito

Evaluator
DISC Type : DSc

Strategic Advisor at JBM Portfolio Transformation Advisory

Costa Rica

Overview

Javier is a Senior Product Portfolio & Commercial Strategy Leader focused on driving profitable growth in the telecom and tech sectors. His expertise lies in GTM strategies and ecosystem development, complemented by certifications in Modern AI and Data Analytics. Colleagues describe him as inspiring, strategic, and results-focused.

He is consistently recognized for his ability to connect with and inspire teams, guiding them toward achieving objectives through supportive leadership. His professional approach is noted for its blend of strategic vision with a strong focus on execution and P&L management.

Unique fact: Javier authored a publication on the usage of cloud computing among small and medium-sized enterprises in Costa Rica.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Profitable Growth
He emphasizes a strategy of "selling better, not just more, " warning against high-revenue but low-profitability clients in saturated markets.
Telecom Saturation
Analyzes the challenge of increasing data consumption without corresponding revenue growth in markets like Costa Rica, seeking strategic solutions to this paradox.
GTM Strategy
A core part of his professional focus, aimed at aligning product, sales, and marketing teams under unified, data-driven objectives for market launches.

Media Appearances

Javier has no verified media appearances

Work History

11-2025
Strategic Advisor at JBM Portfolio Transformation Advisory
11-2025
Director of Product Management at JBM Portfolio Transformation Advisory
2-2025 - 10-2025
Planning Manager - FMC (Fixed-Mobile Convergence) & SOHO (Small Office - Home Office) segments at Liberty Costa Rica
1-2021 - 1-2025
Product Manager - Fixed & Content Portfolios at Liberty Costa Rica
8-2020 - 12-2020
Product & Strategy Manager (Fractional) at Trading Blue Mountain

Education

Javier has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Costa Rica Job Level : N/A Designation : Strategic Advisor at JBM Portfolio Transformation Advisory
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Insights For Selling To Javier

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Javier is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Javier

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Javier move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Javier take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Javier

Personality Compatibility


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