Jay Burke

Questioner
DISC Type : c

Head of Growth Marketing at Included Health

Framingham, Massachusetts, United States

Overview

Jay has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Jay has no verified topics they care about

Media Appearances

Jay has no verified media appearances

Work History

2-2025
Head of Growth Marketing at Included Health
2023 - 2024
Head of Marketing and Growth at Brook Health
2019 - 2023
Senior Director, Customer Acquisition at Gelesis
2017 - 2019
Head of Consumer Marketing at Zagster
2016 - 2017
Director of Digital Marketing at Zipcar

Education

2004 - 2010
MBA from Babson F.W. Olin Graduate School of Business
BA from American University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Framingham, Massachusetts, United States Job Level : Mid-senior Designation : Head of Growth Marketing at Included Health
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jay

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jay take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jay

Personality Compatibility


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