Jay Rendon

Observer
DISC Type : ic

Founder, Creative Director at Novio, San Francisco

San Francisco, California, United States

Overview

Jay Rendon is the Founder and Creative Director of Novio, a brand consultancy he established after holding nearly every role in an advertising agency. He specializes in solving high-level business problems through brand strategy and storytelling, drawing on his Creative Writing degree from San Francisco State University and extensive agency experience.

Outside of work, Jay is a native San Franciscan, where he is married with three sons. He has a keen interest in street photography, having previously participated in photography workshops. His social posts also indicate a passion for supporting community causes like UCSF.

Unique fact: Jay has held a wide variety of agency roles, including media analyst, video editor, writer, and account manager.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Strategy
He founded Novio to solve high-level brand problems directly for founders and owners who have "skin in the game. "
Creative Storytelling
His background is in creative writing, and his firm focuses on helping brands tell their stories through creative and strategic services.
Supporting Entrepreneurs
As a founder himself, he is passionate about working directly with C-level executives, company founders, and entrepreneurs to help transform their businesses.

Media Appearances

Jay has no verified media appearances

Work History

2-2012
Founder, Creative Director at Novio, San Francisco
4-1999 - 1-2012
Associate Creative Director/Writer at Eleven
2-1998 - 3-1999
Account Manager/Writer at Goodby, Silverstein & Partners
8-1994 - 7-1996
Account Manager at Goodby, Silverstein & Partners
8-1993 - 8-1994
Account Executive at BBDO

Education

1996 - 1998
Creative Writing from San Francisco State University
1988 - 1993
B.S. from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder, Creative Director at Novio, San Francisco
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jay

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They like to analyze well and then make their decisions.
  • Can Jay take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jay

Personality Compatibility


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