Isabel Dewhurst-Marks

Questioner
DISC Type : c

MD at Unwired Ventures Ltd

London Area, United Kingdom

Overview

Isabel Dewhurst-Marks is the Managing Director of Unwired Ventures, where she leads the global WORKTECH conference series across 20+ cities. She is an event strategist specializing in the future of work, workplace innovation, and technology. She holds a BA from the University of the West of England.

Outside of her corporate role, Isabel is passionate about art, design, music, and travel. She founded White Flamingo Art, a venture that curates art for workplaces to enhance employee wellbeing, creativity, and innovation, merging her professional expertise with her personal interests in art and design.

Isabel founded a company that uses environmental psychology and art to activate corporate spaces, boosting wellness and creativity.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Future of Work
Leads the global WORKTECH conference series, which is dedicated to exploring the future of work, workplace, real estate, and technology.
Art in Workplaces
As the founder of White Flamingo Art, she curates art collections specifically for corporate environments to improve employee wellbeing and stimulate creativity.
Workplace Wellbeing
Conference themes she oversees often include sensory design and creating human-centric environments, a focus shared by her art curation venture.

Media Appearances

Isabel has no verified media appearances

Work History

2-2015
MD at Unwired Ventures Ltd
8-2012
Associate Director at Unwired Ventures Ltd
2-2008 - 8-2012
Event Manager at Unwired Ventures Ltd
12-2004 - 12-2005
Marketing Assistant and Office Manager at Brand Architects

Education

2000 - 2003
BA from University of the West of England
2017 - 2017
Short Course from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 18 Location : London Area, United Kingdom Job Level : Mid-senior Designation : MD at Unwired Ventures Ltd
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Isabel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Isabel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Isabel

Personality Compatibility


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