Jay Riola

Examiner
DISC Type : cs

Chief Strategy & Innovation Officer at Orlando Magic

Greater Orlando, United States

Overview

Jay Riola is a data-driven executive who has risen from an intern to Chief Strategy & Innovation Officer at the Orlando Magic. He oversees business strategy, analytics, and innovation for the NBA team, their G League affiliate, and NBA 2K League team. He holds an MBA from the University of Florida.

Outside of his main role, Jay is passionate about giving back to the community. He founded the nonprofit Sports2Change to encourage volunteerism among youth athletes and serves as an adjunct professor, teaching sports analytics at the university level. He resides in Orlando with his wife, Julia, and their two children.

An NBA junkie, he was inspired by the book "Moneyball" to pursue a career in sports analytics.

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sports Technology
Drives the Magic's innovation efforts, including partnerships with tech startups through the Orlando Magic Venture Challenge to enhance business operations and fan experiences.
Data-Driven Personalization
Heavily focused on using data and analytics to personalize fan interactions, ticketing, and marketing, significantly growing revenue since implementing these strategies.
Fan Engagement
Launched innovative programs like "Magic Money, " allowing fans to convert unused tickets into digital currency, a direct result of analyzing fan behavior data to boost retention.

Media Appearances

Jay has no verified media appearances

Work History

7-2024
Chief Strategy & Innovation Officer at Orlando Magic
7-2022 - 8-2024
Executive Vice President of Strategy & Innovation at Orlando Magic
11-2018 - 7-2022
Senior Vice President of Strategy & Innovation at Orlando Magic
4-2022 - 5-2025
Adjunct Professor at Linfield University
8-2016 - 12-2024
Adjunct Professor at University of Central Florida

Education

2020 - 2021
Leadership Orlando - Class 99 from Leadership Orlando
2010 - 2011
MBA from University of Florida

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Orlando, United States Job Level : Leadership Designation : Chief Strategy & Innovation Officer at Orlando Magic
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jay

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jay take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jay

Personality Compatibility


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