Jay van der Walt drives new business development at Piehole. TV, an animation studio specializing in explainer videos. Leveraging a background in media and a transition from academia, Jay focuses on video marketing and content strategy. They hold an MA in Applied Media and a certification in Consumer Behavior.
Formerly a Head of the English Department, Jay has a unique perspective on communication and brand strategy. This academic background, combined with a passion for marketing, informs their approach to building relationships and growing business in the creative industry.
Unique Fact: Jay successfully transitioned from a career in academia and curriculum development to new business development in the animation world.
Read the full overview →They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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