Jayne Bibby in

Jayne Bibby

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Senior Digital Content Manager at Primark
📍 London, England, United Kingdom

Jayne is a highly creative Senior Digital Content Manager at Primark with 18 years of experience in international trend forecasting and journalism. She leads content strategy, editorial, and digital design, leveraging her expertise in data, SEO, and CMS. She holds a degree in Fashion Journalism and is Contentsquare Certified.

She recently participated in a Content that Connects panel discussion held at the iconic Abbey Road Studios.

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Experience
18 Years
Current Role
Senior Digital Content Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Jayne shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jayne cares about

Digital Content Strategy
Leads the content strategy for Primark. com across 17 websites, holding accountability for all editorial content, page design, and its implementation in 14 languages.
Team Leadership
Played a lead role in building out Primark's digital content team for its Click + Collect launch and is actively hiring designers and copywriters for her team.
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Career

Work history

1-2024
Senior Digital Content Manager
Primark
9-2014 - 1-2024
Digital Content Manager
Primark
1-2012 - 8-2014
Deputy Catwalks Editor
WGSN
12-2008 - 1-2012
Associate Retail Editor
WGSN
8-2007 - 12-2008
Assistant What's In Store Editor
WGSN
In the press

Media appearances

Primark names Senior Digital Content Manager. Featured in DIARY Directory
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How Primark and Dr Martens are creating content in a crisis. Featured in Drapers Online
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Education
2002 - 2005
Fashion Journalism
University for the Creative Arts
1995 - 2002
Education details unavailable
Morrison's Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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