Sophia Watson
Login to view DISC.Sophia is a Digital Campaigns and Paid Media specialist at Primark with experience at major e-commerce companies like ASOS. She is a certified Meta Creative Strategy Professional and holds a Bachelor of Arts from the University of Winchester, specializing in PPC, CRM, and social media management.
Her creative background is rooted in an English and Creative Writing degree, complemented by studies in Music Journalism. This has led to experience with copywriting within the fashion and music industries, aligning with her professional roles in apparel retail.
She recently spoke on a panel at Loyalty Connect 2025, analyzing the worlds best e-commerce loyalty programs.
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