Sophia Watson
Evaluator · DISC type csdSophia is a Digital Campaigns and Paid Media specialist at Primark with experience at major e-commerce companies like ASOS. She is a certified Meta Creative Strategy Professional and holds a Bachelor of Arts from the University of Winchester, specializing in PPC, CRM, and social media management.
Her creative background is rooted in an English and Creative Writing degree, complemented by studies in Music Journalism. This has led to experience with copywriting within the fashion and music industries, aligning with her professional roles in apparel retail.
She recently spoke on a panel at Loyalty Connect 2025, analyzing the worlds best e-commerce loyalty programs.
Read the full overview →How Sophia shows up
They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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