Jeff Doubleday

Trailblazer
DISC Type : DI

Founder at STO Consulting

Greater Phoenix Area, United States

Overview

Jeff is a commercial analytics professional with over 14 years of experience in the CPG industry at Pharmavite and Kellogg. He specializes in revenue growth management, forecasting, and sales performance, and is a Michigan State University graduate. Colleagues describe him as hardworking and reliable.

He has a demonstrated interest in the intersection of global economics and public health. This stems from his academic work in economics and research into the financial impacts of climate change on healthcare in developing nations.

Unique fact: Jeff co-authored a publication on the economics of vector-borne illness and climate change in Sub-Saharan Africa.

Personality Overview

Friendly But Fast

Achievement-Oriented

Informal

They respond better to a combination of speed and relationship.  If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

CPG Analytics
His career at Kellogg and Pharmavite has centered on translating complex CPG data into actionable business decisions and strategy.
Revenue Growth Management
This is a key part of his expertise and was the focus of a managerial role he held at Kellogg's Morning Foods division.
Business Forecasting
He received a "Forecasting Excellence" award in 2023 for improving demand forecasting accuracy for the Nature Made brand at Pharmavite.

Media Appearances

Jeff has no verified media appearances

Work History

3-2023 - 3-2026
Founder at STO Consulting
5-2022
Marketing Analytics, Nutraceuticals at Pharmavite
2019 - 5-2022
Senior Manager - Integrated Business Planning & Performance Management at Kellogg Company
2018 - 2019
Business Development Manager at Kellogg Company
2016 - 2018
Manager - Revenue Growth Management (Morning Foods) at Kellogg Company

Education

Bachelor of Arts from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Phoenix Area, United States Job Level : N/A Designation : Founder at STO Consulting
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jeff

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jeff take some risk or not?

  • They can take risks if necessary.

You And Jeff

Personality Compatibility


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