Jeff Hunt in

Jeff Hunt

Energizer · DISC type I
Founding Partner at Legend Labs
📍 Austin, Texas, United States

Jeff Hunt is a founding partner at Legend Labs, specializing in crisis management, branding, and CEO communications for top companies like Coca-Cola, Dell, and Nike. A graduate of The University of Texas at Austin with a Bachelor of Journalism, he leverages over 35 years of experience building and defending corporate reputations.

Outside of his corporate work, Jeff is active in civic affairs, serving on the boards of Ballet Austin and The Blanton Museum of Art. He has lived and worked extensively abroad, establishing a corporate presence in both Korea and Mexico, which has given him deep experience navigating different cultures.

Unique fact: Jeff is the author of the book "Brand Under Fire, " which serves as a playbook for crisis management in the digital age.

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Experience
15 Years
Current Role
Founding Partner
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Jeff shows up

Imaginative
Relationship Oriented
Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Jeff cares about

Crisis Management
A core specialty throughout his career, he authored the book "Brand Under Fire" and has managed crises for Penn State University and Tokyo Electric Power Company.
Brand Reputation
He founded Legend Labs and PulsePoint Group to help organizations and high-profile individuals, including athletes like Serena Williams and Dustin Johnson, manage their brands.
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Career

Work history

6-2019
Founding Partner
Legend Labs
Adjunct Professor
The University of Texas at Austin
1-2009 - 6-2018
Founding Partner
PulsePoint Group
CEO
GCI Group
Chief Operating Officer
Burson-Marsteller
In the press

Media appearances

Conversations in Crisis: Live with Jeff Hunt. Featured in Legend Labs
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News of Firms: Jeff Hunt, Ex-B-M COO, Launches Legend Labs. Featured in Odwyer PR
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Education
1980 - 1984
Bachelor of Journalism with honors
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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