Jeff Rumage

Observer
DISC Type : ci

Features Reporter at Built In

United States

Overview

Jeff is an award-winning features reporter at Built In, where he writes long-form articles about AI, the future of work, and HR trends. He is a University of Wisconsin-Madison graduate with deep expertise in journalism, digital content strategy, and SEO. Colleagues have described him as smart, engaging, and an incredible advocate.

Drawing from his extensive background in local journalism, Jeff has a strong history of building and engaging communities. He has been recognized for his ability to forge relationships, organize outreach events, and produce content that resonates with hyperlocal audiences, earning him the nickname "Mr. Whitefish Bay" in a previous role.

He has won fourteen awards from the Wisconsin Newspaper Association for his reporting on diverse topics like business and the environment.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI's Impact on Work
Writes extensively about how AI is reshaping professional lives, from recruiting and productivity to the rise of AI-generated "workslop. "
Future of Work
His primary focus as a features reporter is covering topics that help tech professionals learn and grow in their careers.
Community Journalism
Previously built a community news website from the ground up and was praised for his deep engagement with local stakeholders and events.

Media Appearances

Jeff has no verified media appearances

Work History

4-2023
Features Reporter at Built In
9-2021 - 4-2023
Tech News Reporter at Built In
4-2014 - 9-2020
Reporter at Gannett | USA TODAY NETWORK
12-2010 - 10-2013
Editor at Patch.com
10-2007 - 12-2010
Reporter at Conley Media

Education

2003 - 2007
Bachelor's from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : N/A Designation : Features Reporter at Built In
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jeff

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Jeff take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jeff

Personality Compatibility


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