Jeff Smith in

Jeff Smith

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Senior Vice President, Client Segmentation and Franchising at CIBC
📍 Markham, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
21 Years
Current Role
Senior Vice President, Client Segmentation and Franchising
Job Level
Leadership
Location
Markham, Ontario, Canada
Personality Overview

How Jeff shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jeff cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2023
Senior Vice President, Client Segmentation and Franchising
CIBC
7-2018 - 3-2023
Vice President, Client Loyalty Solutions and Partnerships
CIBC
6-2015 - 6-2018
Vice President, Card Products
CIBC
6-2014 - 6-2016
Board Member
Interac Corp.
2-2010 - 3-2014
Senior Director, Personal Lending Products
Canadian Imperial Bank of Commerce (CIBC)
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2000 - 2002
MBA
Ivey Business School at Western University
1991 - 1995
BA
Western University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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