Jeff Taves

Pioneer
DISC Type : DSi

Salesforce Enterprise Digital Account Executive at Salesforce

Atlanta Metropolitan Area, United States

Overview

Jeff Taves is an award-winning MarTech sales leader with 20 years of experience at firms like Adobe, Salesforce, and IBM. An MBA graduate from Georgia Tech, he excels in strategic consultative sales and client success. People who have worked with him often describe him as strategic, genuine, and positive.

Outside of his tech career, Jeff is an entrepreneur and the owner of Bobbles & Lace Atlanta, a womens fashion and accessory boutique. This venture highlights his engagement and expertise in the private retail sector, complementing his corporate background.

In 2024, Jeff was named the Senior Enterprise Account Director of the Year during his tenure at Adobe.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

MarTech Sector
He has two decades of domain expertise in customer-facing SaaS applications within the MarTech space, with a history at IBM, Adobe, and Salesforce.
Retail Entrepreneurship
As the owner of the women's fashion boutique Bobbles & Lace Atlanta, he has a direct interest and hands-on experience in private retail business.
Strategic Account Growth
He has a proven track record of shattering aggressive revenue targets and turning around large enterprise clients to secure multi-million dollar deals.

Media Appearances

Jeff has no verified media appearances

Work History

6-2025
Salesforce Enterprise Digital Account Executive at Salesforce
3-2022 - 6-2025
Senior Enterprise Account Director, Strategic High Tech at Adobe
7-2021 - 3-2022
Vice President, Enterprise Sales - Marketing & Data Services at Skyfii
10-2020 - 7-2021
Strategic Accounts at Splash (SplashThat.com)
2-2018 - 7-2020
Strategic Named Accounts Director, Marketing & Commerce at IBM

Education

Master of Business Administration - MBA from Georgia Tech Scheller College of Business
Certificate from Beijing University of Posts and Telecommunications

More Information

Social Presence :

Prographics :

Exp : 7 Location : Atlanta Metropolitan Area, United States Job Level : Middle Designation : Salesforce Enterprise Digital Account Executive at Salesforce
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jeff

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are generally fast movers and can take quick decisions
  • Can Jeff take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jeff

Personality Compatibility


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