Jeffrey Schrimmer

Examiner
DISC Type : cs

President at US Toy / Windy City Nivelties, inc.

Vernon Hills, Illinois, United States

Overview

Jeffrey Schrimmer is a growth-focused entrepreneur leading Windy City Novelties and US Toy as President & CEO. A second-generation leader with a law degree from DePaul University, he specializes in M&A strategy, brand development, and expanding e-commerce capabilities, notably through the successful acquisition of US Toy.

Jeffrey advises on private equity investments as a Senior Advisor for Author Capital and serves on the board of Widi, a novelty supply company. He and his wife, Janice, are philanthropic, having supported organizations like CJE SeniorLife and the Together Highland Park Unidos fund.

He is on the board of a company that developed the worlds first inflatable piñata.

Personality Overview

Status Quo Seeker

Process Oriented

Tough To Convince

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

M&A in Retail
He led the acquisition of US Toy to expand his family's company, Windy City Novelties, and advises a private equity firm on value-adding acquisitions.
E-commerce Expansion
A key focus of his leadership is transforming legacy businesses by expanding their e-commerce capabilities and optimizing supply chains for a modern retail environment.
Family Business Leadership
As a second-generation leader, he is focused on transforming a family-owned company into a modern powerhouse while maintaining its core legacy.

Media Appearances

Jeffrey has no verified media appearances

Work History

9-2013
President at US Toy / Windy City Nivelties, inc.
3-2025
Board Member at Widit
3-2025
Senior Business Advisor at Author Capital
CEO at Elevate Creative Group
6-2011 - 11-2024
President at Windy City Novelties, Inc.

Education

2005 - 2007
JD from DePaul University College of Law
2001 - 2004
BBA from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Vernon Hills, Illinois, United States Job Level : Leadership Designation : President at US Toy / Windy City Nivelties, inc.
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Insights For Selling To Jeffrey

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffrey is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jeffrey

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jeffrey move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jeffrey take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jeffrey

Personality Compatibility


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