Jeffrey Shu in

Jeffrey Shu

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Partner at xffirmers (Affirm Alumni Syndicate)
📍 New York, New York, United States

Jeffrey is a partner at xffirmers and SVP of Finance & Strategy at Experian, following the acquisition of NeuroID. He specializes in finance, strategy, and investing within the fintech and B2B software sectors. He holds Series 7, 79, and 63 certifications and is described by colleagues as having exceptional leadership, financial acumen, and a strong work ethic.

Outside of his professional life, Jeffrey is a former NCAA track and field athlete from UC San Diego, where he competed in shot put and discus. He actively supports his friends entrepreneurial ventures in apparel and wine accessories and maintains an interest in running and personal fitness.

Unique fact: He experienced a full-circle journey with NeuroID, starting as a customer, then becoming an investor and advisor, and finally joining as an executive through its acquisition.

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Experience
9 Years
Current Role
Partner
Location
New York, New York, United States
Personality Overview

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Decision Approach
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Priorities

Topics Jeffrey cares about

Fintech Investing
As a Partner at xffirmers, he invests in fintech, eCommerce, and B2B software companies, with a portfolio including Array, Atob, and Capchase.
Fraud Prevention
He led finance and strategy at NeuroID, a global leader in behavioral analytics for fraud defense, through its acquisition by Experian.
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Career

Work history

11-2020
Partner
xffirmers (Affirm Alumni Syndicate)
3-2022
Collective Member / Scout
Caffeinated Capital
8-2024 - 4-2025
SVP of Finance & Strategy
Experian
9-2023 - 4-2025
SVP of Finance & Strategy
NeuroID
7-2021 - 9-2023
VP of Finance & Strategy
NeuroID
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
UC San Diego
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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