Jen Riley

Galvanizer
DISC Type : Id

President & Chief Executive Officer at BC Chamber of Commerce

Greater Vancouver Metropolitan Area, Canada

Overview

Jen Riley is the President & CEO of the BC Chamber of Commerce, bringing over 20 years of leadership in brand, marketing, and communications. Her experience spans technology at Electronic Arts and real estate at Bosa Properties, focusing on turning complexity into clarity. She holds a Bachelor of Arts (Honours) from Queens University.

She is focused on building things that matter and creating dialogue to support the business communitys prosperity throughout British Columbia. Her work involves listening to regional perspectives and translating business realities into effective, evidence-based advocacy.

While at Bosa Properties, she unified seven distinct company entities under a single corporate brand identity during a period of intense public scrutiny for the real estate sector.

Personality Overview

Trusting

Persuader

Self-Assured

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Business Advocacy
Leads British Columbia’s largest business advocacy network, representing the collective voice of 32, 000 businesses across the province to shape policy and foster prosperity.
Brand Strategy
Has a long career focused on brand leadership, including modernizing the corporate narrative for Electronic Arts and unifying the brand for Bosa Properties.
Strategic Communications
Experienced in leading communications through periods of intense public scrutiny, managing issues, and strengthening corporate reputation for multi-billion dollar portfolios.

Media Appearances

BC Chamber of Commerce Excited to Announce Jennifer Riley as CEO. Featured in BC Chamber of Commerce

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BC Chamber of Commerce on Province's $400 Million Strategic Investment Fund. Featured in Global News

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NV Chamber Congratulates Incoming BC Chamber of Commerce CEO Jennifer Riley. Featured in NV Chamber

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Work History

12-2025
President & Chief Executive Officer at BC Chamber of Commerce
7-2025
Founder + Principal at Torchlighter Co.
3-2021 - 5-2025
VP, Brand, Marketing + Communications at Bosa Properties
4-2019 - 3-2021
Global Director, Head of Strategic Communications at Electronic Arts (EA)
6-2016 - 3-2019
Global Director, Brand Marketing at Electronic Arts (EA)

Education

1998 - 2001
BAH from Queen's University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Leadership Designation : President & Chief Executive Officer at BC Chamber of Commerce
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Focus on building a relationship, it can play a key role in their decision making
  • Talk about other customers and how they have derived value from your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jen

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jen take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jen

Personality Compatibility


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