Jenica Oliver in

Jenica Oliver

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Founder & Fractional CMO at blueprint marketing group, llc
📍 Dallas-Fort Worth Metroplex, United States

Jenica Oliver is an award-winning Fractional CMO with over 20 years of experience scaling CPG brands like Pizza Hut and Borden Dairy. As the founder of blueprint marketing group, she provides executive marketing leadership for emerging brands to expand their retail footprint. People who have worked with her describe her as decisive, articulate, and collaborative.

Outside of her consulting work, Jenica is a wife and mother of three. She is passionate about building community and championing underrepresented entrepreneurs, dedicating her time as the Executive Chair of DFW CPG and a board member for the Womens Business Council - Southwest.

She was named the 2024 WBE (Womens Business Enterprise) of the Year by the Womens Business Council - Southwest.

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Experience
9 Years
Current Role
Founder & Fractional CMO
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jenica cares about

CPG Brand Scaling
Her entire practice focuses on helping emerging consumer packaged goods (CPG) brands navigate the challenges of entering and expanding their presence in retail.
Founder Mentorship
Expresses a strong passion for leveling the playing field for emerging and diverse-owned CPG brands by providing them with access to executive-level marketing expertise.
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Career

Work history

10-2016
Founder & Fractional CMO
blueprint marketing group, llc
10-2016
Interim Marketing Leader
blueprint marketing group, llc
10-2016
Advisor/Executive Coach
blueprint marketing group, llc
1-2023
Executive Chair & Board Member
DFW CPG
3-2021 - 12-2022
Co-Chair Membership & Engagement
DFW CPG
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2002
MBA
SMU Cox School of Business
Bachelor of Business Administration - BBA
Texas Tech University - Rawls College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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