Jenica Oliver

Pioneer
DISC Type : DIS

Founder & Fractional CMO at blueprint marketing group, llc

Dallas-Fort Worth Metroplex, United States

Overview

Jenica Oliver is an award-winning Fractional CMO with over 20 years of experience scaling CPG brands like Pizza Hut and Borden Dairy. As the founder of blueprint marketing group, she provides executive marketing leadership for emerging brands to expand their retail footprint. People who have worked with her describe her as decisive, articulate, and collaborative.

Outside of her consulting work, Jenica is a wife and mother of three. She is passionate about building community and championing underrepresented entrepreneurs, dedicating her time as the Executive Chair of DFW CPG and a board member for the Womens Business Council - Southwest.

She was named the 2024 WBE (Womens Business Enterprise) of the Year by the Womens Business Council - Southwest.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

CPG Brand Scaling
Her entire practice focuses on helping emerging consumer packaged goods (CPG) brands navigate the challenges of entering and expanding their presence in retail.
Founder Mentorship
Expresses a strong passion for leveling the playing field for emerging and diverse-owned CPG brands by providing them with access to executive-level marketing expertise.
Retail Strategy
Her content focuses on helping founders understand the buyer's perspective, emphasizing that a successful pitch is about demonstrating confidence and mitigating the retailer's risk.

Media Appearances

Jenica has no verified media appearances

Work History

10-2016
Founder & Fractional CMO at blueprint marketing group, llc
10-2016
Interim Marketing Leader at blueprint marketing group, llc
10-2016
Advisor/Executive Coach at blueprint marketing group, llc
1-2023
Executive Chair & Board Member at DFW CPG
3-2021 - 12-2022
Co-Chair Membership & Engagement at DFW CPG

Education

1999 - 2002
MBA from SMU Cox School of Business
Bachelor of Business Administration - BBA from Texas Tech University - Rawls College of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Founder & Fractional CMO at blueprint marketing group, llc
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Insights For Selling To Jenica

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenica is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jenica

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jenica move?

  • They are generally fast movers and can take quick decisions
  • Can Jenica take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jenica

Personality Compatibility


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