Jenifer Arias Bodden

Critic
DISC Type : C

Marketing & Comms Manager at BANCO ADEMI

República Dominicana

Overview

Jenifer Arias Bodden is an accomplished marketing and communications manager at BANCO ADEMI with extensive experience in brand strategy. Her career includes managing premium brands like Santo Domingo Café, MINI, and Harley Davidson. She holds a Masters degree in Marketing.

She is passionate about continuous learning, frequently attending forums on topics like AI and sales strategy to stay ahead of industry trends. Jenifer is also committed to financial literacy, actively participating in events designed to educate young people on sound financial habits.

Unique fact: Jenifer has served as a jury member for the prestigious Effie Awards, evaluating the most effective marketing campaigns in the industry.

Personality Overview

ROI Driven

Information Seeker

Critic

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Marketing Effectiveness
Served as a judge for the Effie Awards and led her team at BANCO ADEMI to win a Gold award for a campaign's sustained success.
Youth Financial Education
Represents BANCO ADEMI at the Economic and Financial Week, an event focused on teaching children and young people about good financial decision-making.
AI in Business
Stays current on emerging technologies by participating in events like the Visionary Leaders Forum on navigating the future of Artificial Intelligence.

Media Appearances

Jenifer has no verified media appearances

Work History

7-2022
Marketing & Comms Manager at BANCO ADEMI
9-2020 - 7-2022
Brand Marketing Manager Santo Domingo Café at Industrias Banilejas, SAS (INDUBAN)
9-2019 - 9-2020
Marketing Coordinator at Industrias Banilejas, SAS (INDUBAN)
6-2015 - 9-2019
Internal Communications Coordinator at Industrias Banilejas, SAS (INDUBAN)
5-2014 - 11-2014
Marketing Officer at Magna Motors

Education

2013 - 2015
Maestría en Mercadeo from Instituto Tecnológico de Santo Domingo
2008 - 2011
Lic. Comunicación Social - Magna Cum Laude from Universidad Catolica Santo Domingo

More Information

Social Presence :

Prographics :

Exp : 13 Location : República Dominicana Job Level : Middle Designation : Marketing & Comms Manager at BANCO ADEMI
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Insights For Selling To Jenifer

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenifer is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jenifer

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jenifer move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jenifer take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jenifer

Personality Compatibility


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