Jenn Andrus in

Jenn Andrus

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Head of Global Digital Experience & Web Marketing at Qualtrics
📍 Salt Lake City, Utah, United States

Jenn Andrus is the Senior Director of Performance Marketing at Zendesk, where she leads the development of B2B digital experiences. Leveraging her extensive background from Qualtrics, she has a demonstrated history of driving significant pipeline growth through cross-channel optimization. Colleagues describe her as data-driven, strategic, and a supportive team player.

Outside of work, Jenn is focused on continuous learning and effective communication, holding certifications from Dale Carnegie and in Lean Kanban methodologies. Her interests suggest she stays current on global affairs and business through sources like The Wall Street Journal, the BBC, and NPR.

At Qualtrics, she drove over 200% year-over-year pipeline growth from website and SEO channels through strategic site improvements.

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Experience
12 Years
Current Role
Head of Global Digital Experience & Web Marketing
Job Level
Mid-senior
Location
Salt Lake City, Utah, United States
Personality Overview

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Priorities

Topics Jenn cares about

Performance Marketing
Her current role focuses on performance marketing. She has a history of exceeding pipeline targets and increasing ROI by over 50% through paid media optimization.
Digital Optimization
She has led cross-functional teams in web, SEO, and CRO, and has spoken publicly about building and scaling digital optimization programs to enhance customer experience.
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Career

Work history

9-2022
Head of Global Digital Experience & Web Marketing
Qualtrics
11-2021 - 9-2022
Head of Global Digital Innovation & Optimization
Qualtrics
11-2020 - 11-2021
Senior Growth Marketing Manager
Qualtrics
3-2020 - 11-2020
Senior Manager, Web Marketing
Adobe Workfront
7-2019 - 3-2020
Manager, Web Marketing
Adobe Workfront
In the press

Media appearances

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Education
Bachelor of Arts - BA
Brigham Young University
Social presence
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Behavioral profile

DISC profile (public)

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