Jenna (Paparian) McSheffrey
Login to view DISC.Jenna McSheffrey is an Enterprise Account Director for retail at Viant Technology, where she has progressively advanced through several sales and account management roles. She holds an MBA from Boston Universitys Questrom School of Business and has an Adelphic certification, underscoring her expertise in the ad tech space.
Jenna demonstrates a keen interest in marketing strategy, which extends beyond her professional role. During her studies, she was part of a five-person team that developed a comprehensive business plan for vitaminwater as part of an American Marketing Association competition.
Her team received an honorable mention in the 2015 AMA case competition for their marketing plan.
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