Jennie Bianco (was Field)

Initiator
DISC Type : Di

Director of Marketing at Their Nibs

Greater Sheffield Area, United Kingdom

Overview

Jennie Bianco is a highly creative marketing leader with a 12-year track record of driving brand growth and consumer engagement. She specializes in brand creation, multi-channel marketing, and public relations, currently serving as the Director of Marketing at Their Nibs. People who have worked with her describe her as passionate, driven, and personable.

Based on her professional history with numerous fashion and lifestyle companies like Their Nibs, FatFace, Joules, and Panache Lingerie, Jennie appears to have a strong affinity for the apparel and retail sectors. Her work involves a deep understanding of consumer brands and their market positioning.

She was once tasked with the complete transformation of a commodity product into a recognized and sought-after brand.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Building
Her career is defined by creating and guarding brand identities, with a key achievement being the successful relaunch of a product into a full-fledged brand.
eCommerce Growth
Previously managed eCommerce for major UK brands like Fatface and Joules, focusing on driving trading performance and overseeing online strategy.
Consumer Engagement
Has extensive experience managing PR, social media, and influencer engagement to connect with customers and build brand loyalty for retail companies.

Media Appearances

Jennie has no verified media appearances

Work History

11-2025
Director of Marketing at Their Nibs
12-2024 - 11-2025
E-commerce Business Owner - Fatface/Joules/JoJo Maman Bebe at Next
3-2018 - 11-2024
Head Of Marketing at Focus International
2-2016 - 3-2018
Head of Brand Marketing at Mountain Warehouse
11-2011 - 2-2016
Head of Marketing at Panache Lingerie Ltd

Education

Education details unavailable from University of Leeds
Education details unavailable from King Edward VII School, Sheffield

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Sheffield Area, United Kingdom Job Level : Mid-senior Designation : Director of Marketing at Their Nibs
URL has been copied!

Insights For Selling To Jennie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jennie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jennie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jennie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jennie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.