Jennifer Bailey in

Jennifer Bailey

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Creative Director at The Dragonfly Agency Ltd
📍 Balerno, Scotland, United Kingdom

Jennifer is the Creative Director at The Dragonfly Agency Ltd, where she champions impactful print-based marketing in a digital world. With a background from Glasgow Caledonian University and experience leading creative teams at agencies like Multiply and RAPP, she is a hands-on problem solver who has won multiple awards for art direction and digital campaigns.

Describing herself as patient and smiley, Jennifer values tangible communication, seeing greeting cards as time capsules that capture moments. She shares relatable insights on juggling work-from-home life as a parent and appreciates thoughtful, sustainable messaging in advertising. She brings a calm demeanor to chaotic situations and is always ready to step in where needed.

She is uniquely practical, able to work across diverse environments, from behind a desk to driving talent to on-location shoots.

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Experience
15 Years
Current Role
Creative Director
Job Level
Mid-senior
Location
Balerno, Scotland, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jennifer cares about

Direct Mail Marketing
As Creative Director at a direct marketing agency, she focuses on bringing print-based marketing to life and building brands through crafted visuals and copy.
Creative Art Direction
A recurring theme in her senior roles at RAPP and Multiply Agency, backed by multiple awards for art direction from the Marketing Society and Roses Awards.
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Career

Work history

4-2021
Creative Director
The Dragonfly Agency Ltd
1-2021 - 6-2023
Associate Lecturer
Edinburgh Napier University
10-2020 - 4-2021
Freelance Creative
ideasbyjen
1-2017 - 10-2020
Head of Creative
Multiply Agency
9-2010 - 12-2016
Senior Creative / Art Director
RAPP
In the press

Media appearances

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Education
2000 - 2002
BA Hons
Glasgow Caledonian University
1997 - 2000
Graphic Design
Glasgow College of Building and Printing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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