Jennifer Bailey

Evaluator
DISC Type : dcs

Creative Director at The Dragonfly Agency Ltd

Balerno, Scotland, United Kingdom

Overview

Jennifer is the Creative Director at The Dragonfly Agency Ltd, where she champions impactful print-based marketing in a digital world. With a background from Glasgow Caledonian University and experience leading creative teams at agencies like Multiply and RAPP, she is a hands-on problem solver who has won multiple awards for art direction and digital campaigns.

Describing herself as patient and smiley, Jennifer values tangible communication, seeing greeting cards as time capsules that capture moments. She shares relatable insights on juggling work-from-home life as a parent and appreciates thoughtful, sustainable messaging in advertising. She brings a calm demeanor to chaotic situations and is always ready to step in where needed.

She is uniquely practical, able to work across diverse environments, from behind a desk to driving talent to on-location shoots.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Direct Mail Marketing
As Creative Director at a direct marketing agency, she focuses on bringing print-based marketing to life and building brands through crafted visuals and copy.
Creative Art Direction
A recurring theme in her senior roles at RAPP and Multiply Agency, backed by multiple awards for art direction from the Marketing Society and Roses Awards.
Mentoring Creatives
She served as an Associate Lecturer at Edinburgh Napier University, aiming to make students industry-ready, and has a background in nurturing talent within agency creative teams.

Media Appearances

Jennifer has no verified media appearances

Work History

4-2021
Creative Director at The Dragonfly Agency Ltd
1-2021 - 6-2023
Associate Lecturer at Edinburgh Napier University
10-2020 - 4-2021
Freelance Creative at ideasbyjen
1-2017 - 10-2020
Head of Creative at Multiply Agency
9-2010 - 12-2016
Senior Creative / Art Director at RAPP

Education

2000 - 2002
BA Hons from Glasgow Caledonian University
1997 - 2000
Graphic Design from Glasgow College of Building and Printing

More Information

Social Presence :

Prographics :

Exp : 15 Location : Balerno, Scotland, United Kingdom Job Level : Mid-senior Designation : Creative Director at The Dragonfly Agency Ltd
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jennifer

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jennifer take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jennifer

Personality Compatibility


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