Jennifer Cheng

Critic
DISC Type : C

Senior Product Manager, Email & Advertising at Braze

New York, New York, United States

Overview

Jennifer has no verified overview

Personality Overview

Critic

Information Seeker

Negotiator

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

8-2024
Senior Product Manager, Email & Advertising at Braze
8-2023 - 7-2024
Product Manager, Email at Braze
8-2022 - 7-2023
Product Manager, Partnerships at Braze
2-2016 - 7-2017
Technical Account Manager at Return Path
9-2014 - 1-2016
Account Coordinator at Return Path

Education

2011 - 2013
Bachelor of Arts (B.A.) from Binghamton University
2009 - 2010
Bachelor of Arts (B.A.) from Brandeis University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Senior Product Manager, Email & Advertising at Braze
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jennifer

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jennifer take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jennifer

Personality Compatibility


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