Jennifer Commins in

Jennifer Commins

Questioner · DISC type c
Founder + CEO at Pluck Tea Inc.
📍 Toronto, Ontario, Canada

Jennifer Commins is the Founder and CEO of Pluck Tea, an award-winning Canadian beverage company. As a Certified Tea Sommelier, she is dedicated to elevating the tea experience through product innovation and sustainable sourcing. She recently received the "Entrepreneur of the Year" award for her leadership and business growth.

Jennifer is passionate about community, especially among fellow founders, and actively shares insights from her entrepreneurial journey. Her work reflects a deep commitment to sustainable practices, including sourcing local and upcycled ingredients for her unique tea blends, and her company was the first tea brand to receive Upcycled Certification status.

She launched her company in 2012 with just $5,000 and a credit card, driven by a mission to "fix restaurant tea."

Read the full overview →
Experience
13 Years
Current Role
Founder + CEO
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Jennifer shows up

Value Seeker
Cautious & Analytical
Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Priorities

Topics Jennifer cares about

Sustainable Sourcing
Her company has won multiple sustainability awards for initiatives like local sourcing, using upcycled ingredients, and achieving plastic-negative accreditation.
Founder Community
Actively connects with fellow founders, appears on entrepreneurship podcasts, and shares openly about the challenges and rewards of building a business from scratch.
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Career

Work history

12-2012
Founder + CEO
Pluck Tea Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2013
Certified Tea Sommelier™
The Tea Association of Canada
2019 - 2019
GMP / HACCP Training
PCR International
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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