Steve Rice in

Steve Rice

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President at Pluck Tea Inc.
📍 Aurora, Ontario, Canada

As President of Pluck Tea Inc., Steve Rice leverages extensive CPG experience from managing iconic brands like Tetley, Welchs, and Cadbury. An Honours Bachelor of Commerce graduate from McMaster University, he specializes in brand innovation and operational optimization to drive growth. His career includes senior leadership roles, such as Regional President for Tata Global Beverages.

He is recognized as a creative and inspiring business leader who empowers high-performance teams to pursue transformational initiatives. His leadership style is geared towards building multi-faceted strategies that result in exceptional performance and navigating diverse market challenges, from start-up environments to mature, global companies.

Unique fact: Steve has built a distinct reputation for his ability to successfully turn around, revitalize, and scale brands at various stages of their life cycle.

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Experience
35 Years
Current Role
President
Location
Aurora, Ontario, Canada
Personality Overview

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Priorities

Topics Steve cares about

Brand Revitalization
He has extensive experience and a reputation for turning around, revitalizing, and scaling CPG brands at various growth stages.
CPG Growth Strategy
His career is defined by leadership roles at major CPG companies, including Tata Global Beverages, Coca-Cola (Minute Maid), and Cadbury Schweppes.
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Career

Work history

12-2019
President
Pluck Tea Inc.
6-2019 - 11-2019
Strategic Advisor
Orange Mindset
4-2011 - 6-2018
Regional President - Canada, U.S.A, Australia
Tata Global Beverages
4-2005 - 3-2011
Commercial Director - Canada & Austalia
Tata Global Beverages
1-2000 - 3-2005
Vice President Marketing
Tata Global Beverages
In the press

Media appearances

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Education
Honours Bachelor of Commerce - BCom
McMaster University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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