Steve Rice
Inspirer · DISC type idAs President of Pluck Tea Inc., Steve Rice leverages extensive CPG experience from managing iconic brands like Tetley, Welchs, and Cadbury. An Honours Bachelor of Commerce graduate from McMaster University, he specializes in brand innovation and operational optimization to drive growth. His career includes senior leadership roles, such as Regional President for Tata Global Beverages.
He is recognized as a creative and inspiring business leader who empowers high-performance teams to pursue transformational initiatives. His leadership style is geared towards building multi-faceted strategies that result in exceptional performance and navigating diverse market challenges, from start-up environments to mature, global companies.
Unique fact: Steve has built a distinct reputation for his ability to successfully turn around, revitalize, and scale brands at various stages of their life cycle.
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They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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