Jennifer Folden, M.S.

Researcher
DISC Type : Cs

Chief Communications Officer & Senior Director of Marketing & PR (promoted) at Zane State College

Zanesville, Ohio, United States

Overview

Jennifer has no verified overview

Personality Overview

Process Focused

ROI Seeker

Soft Communicator

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

11-2022
Chief Communications Officer & Senior Director of Marketing & PR (promoted) at Zane State College
9-2021 - 12-2022
Director of Strategic Communications and College Relations at Zane State College
2017 - 9-2021
Director of Marketing & Communications at Zane State College

Education

Master of Science - MS from Franklin University
Bachelor of Science - BS from Kent State University
Journalism from Eastern Michigan University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Zanesville, Ohio, United States Job Level : Leadership Designation : Chief Communications Officer & Senior Director of Marketing & PR (promoted) at Zane State College
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jennifer

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jennifer take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jennifer

Personality Compatibility


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