Jennifer Neoh Tan in

Jennifer Neoh Tan

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Bookshop Manager at Sunda Shelves
📍 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Jennifer Neoh Tan has over 20 years of experience in communications, marketing, and branding, with a strong focus on the environment and tourism sectors. A Curtin University graduate, she currently manages the Sunda Shelves bookshop, leveraging her expertise as a brand builder, content creator, and story curator.

Her personal life is deeply connected to her professional interests, with a profound passion for marine and wildlife conservation, ecotourism, and nature. She also enjoys photography, travel, music, and exploring cultural heritage, often sharing these passions through her work and social networking.

Jennifer co-hosts a monthly radio program called "Nature Reads" in collaboration with BFM 89. 9, discussing nature-related books.

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Experience
8 Years
Current Role
Bookshop Manager
Job Level
Middle
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jennifer cares about

Environmental Conservation
Her primary interest lies in marine and wildlife conservation, evident from her freelance work with WWF-Malaysia and projects on sustainable ecotourism.
Brand Storytelling
Identifies as a "Story Curator" and "Brand Builder, " with extensive experience in communications and marketing for various sectors, including tourism and conservation.
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Career

Work history

6-2023
Bookshop Manager
Sunda Shelves
9-2015 - 8-2020
Aussie Specialist Program Coordinator, Malaysia & Singapore
Tourism Australia
Freelance Consultant
Self-employed
1-2013 - 9-2013
Communications Officer, Protected Areas Financing Project (Malaysia)
UNDP Project
5-2012 - 12-2012
Web Content Coordinator
Green Prospects Asia
In the press

Media appearances

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Education
2000 - 2001
Bachelor of Arts (B.A.)
Curtin University
1998 - 1999
Advanced Diploma
Limkokwing University of Creative Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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