Ladie Pabillar is the Co-Founder of Yellow Media, specializing in growth and performance marketing for DTC brands using Meta ads and AI-powered creatives. Colleagues describe her approach as innovative, having scaled multiple brands past $100k in monthly revenue.
She transitioned into marketing after leaving a 7-year job and facing initial setbacks in dropshipping. To avoid burnout, she prioritizes resetting on weekends by spending time outdoors without notifications and reflecting on her weekly progress.
After losing her savings, she taught herself how to run Meta ads and now manages over $100k/month in ad spend for clients.
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