Jennifer (Rose) Cramer

Commander
DISC Type : D

Senior Vice President, Forward Deployed Engineering, AI Products (Agentforce) at Salesforce

Greater Boston, United States

Overview

Jennifer is a Senior Vice President at Salesforce, leading the Forward Deployed Engineering and Customer Success teams for AI Products. She focuses on scaling teams of AI experts to help customers deploy and adopt AI solutions. Colleagues describe her as a passionate, strategic, and inspiring leader.

Outside of her core role, Jennifer is committed to continuous learning, frequently earning new certifications and updating her skills to keep pace with technology. She appears to be a fan of the New England Patriots, showing enthusiasm for the team on social media.

Unique fact: Jennifer has achieved Champion, Innovator, and Legend statuses on Salesforces internal "Agentblazer" training platform.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

AI Customer Adoption
Her current role is centered on building and leading a global AI organization at Salesforce to drive customer success and adoption for their suite of AI products.
AI Agent Deployment
She leads the Forward Deployed Engineering team that builds and fine-tunes AI agents for customers, highlighting specific examples like the agent built for Williams-Sonoma.
Strategic Leadership
Multiple recommendations praise her as a strong, inspiring, and strategic leader who excels at change management, mentoring, and building successful teams.

Media Appearances

Inside Salesforce's Agentforce Roundtable: How Did Leaders Really Use AI Agents in 2025?. Featured in ERP.Today

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5 Predictions: What Salesforce Leaders Expect from Enterprise AI Agents in 2026. Featured in ERP.Today

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Think Big, Start Small, Scale Fast: Learnings on AI Deployments. Featured in Salesforce News

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Work History

4-2025
Senior Vice President, Forward Deployed Engineering, AI Products (Agentforce) at Salesforce
2-2025 - 4-2025
Senior Vice President, Customer Success, AI / Agentforce at Salesforce
1-2024 - 2-2025
Senior Vice President, Customer Success at Salesforce
2-2023 - 1-2024
Vice President, Signature Success Delivery, AMER and APAC at Salesforce
7-2022 - 2-2023
Vice President, Technical Account Management, North America at Salesforce

Education

2015 - 2015
Strategic Leadership for Women from Simmons College - Simmons School of Management
1996 - 1998
MBA from Dalhousie University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Boston, United States Job Level : Leadership Designation : Senior Vice President, Forward Deployed Engineering, AI Products (Agentforce) at Salesforce
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jennifer

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jennifer take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jennifer

Personality Compatibility


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