Jenny Just

Supporter
DISC Type : s

Co-Founder & Managing Partner — Investing in and building businesses as they ought to be at PEAK6 Investments

Greater Chicago Area, United States

Overview

Jenny Just is the co-founder and Managing Partner of PEAK6, a multibillion-dollar fintech empire she built from an options trading firm. A self-made billionaire and University of Michigan graduate, she has started or transformed over fifteen companies, including Apex Fintech Solutions and the esports team Evil Geniuses.

Outside of work, Jenny is a mother of four and a passionate advocate for female empowerment. She founded Poker Power to teach women strategic thinking, risk-taking, and capital allocation through poker. Her interests also extend to professional sports, with an ownership stake in Austin FC.

Unique fact: Jenny Just is a Tony Award recipient for her involvement as a producer in the Broadway show "Memphis the Musical. "

Personality Overview

Procedural

Slow To Decisions

Thoughtful In Approach

They are motivated by the potential impact of their decision on the organization.  They are unlikely to become strong champions as they don't prefer pushing other people. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Empowering Women
Her primary mission, executed through founding Poker Power to teach one million women strategic skills and creating pathways for women in finance and tech.
Fintech Disruption
As a key figure behind Apex Fintech Solutions, she actively shapes the technology that powers many retail trading platforms, advocating for the democratization of finance.
Poker as Strategy
Views poker not as a game of chance, but as a powerful tool for teaching women essential business skills like risk assessment, negotiation, and capital allocation.

Media Appearances

Episode 066 – Jenny Just, Co-Founder & Managing Partner, PEAK6 Investments. Featured in Apple Podcasts

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Jenny Just, BBA ’90 — Co-Founder and Managing Partner of PEAK6 Investments. Featured in University of Michigan Ross School of Business News

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Jenny Just, Co-Founder & Managing Partner, PEAK6 Investments. Featured in Executives Club Podcast

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Work History

6-1997
Co-Founder & Managing Partner — Investing in and building businesses as they ought to be at PEAK6 Investments

Education

1988 - 1990
BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Co-Founder & Managing Partner — Investing in and building businesses as they ought to be at PEAK6 Investments
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Jenny

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Jenny take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Jenny

Personality Compatibility


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