Jenny Lapp

Inquirer
DISC Type : dc

Senior Brand Strategist at Leo Burnett

Chicago, Illinois, United States

Overview

Jenny has no verified overview

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Jenny has no verified topics they care about

Media Appearances

Jenny has no verified media appearances

Work History

1-2020
Senior Brand Strategist at Leo Burnett
4-2012
Director, Social Marketing/Community Management at Leo Burnett
12-2009 - 4-2012
Senior Admissions Advisor at Corinthian Colleges
Account Executive at Tribune Broadcasting
Sales Assistant at WGN-TV

Education

Jenny has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Chicago, Illinois, United States Job Level : Junior Designation : Senior Brand Strategist at Leo Burnett
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jenny

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • Their decision making speed is somewhere in the middle.
  • Can Jenny take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jenny

Personality Compatibility


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