Jens Simon in

Jens Simon

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Director Digital Store Tools, Consumer Experience at adidas
📍 Herzogenaurach, Bavaria, Germany

Jens Simon is a digital leader at adidas with 20 years of experience in direct-to-consumer experiences, focusing on UX, operations, and technology. He leads global teams to conceptualize and build digital products that enhance both store operations and customer satisfaction. He was educated in wholesale and foreign trade.

He shows a keen interest in major technology and consumer brands like Microsoft, Amazon, and Nike. His certifications suggest a curiosity for emerging digital trends like NFTs and an awareness of important workplace topics such as unconscious bias and collaborative user experience design.

Unique fact: Jens initiated and invented adidass own purpose-built retail apps, "stockHERO" and "REPS, " to digitally empower store staff.

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Experience
19 Years
Current Role
Director Digital Store Tools, Consumer Experience
Job Level
Mid-senior
Location
Herzogenaurach, Bavaria, Germany
Personality Overview

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Priorities

Topics Jens cares about

In-Store Digital Tools
He leads the "Digital Store Tools" division at adidas and previously invented mobile apps for store associates, demonstrating a deep expertise in this specific area.
Consumer Experience
His entire career focus is on creating premium direct-to-consumer experiences by translating customer needs into effective digital solutions that drive engagement.
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Career

Work history

4-2019
Director Digital Store Tools, Consumer Experience
adidas
3-2017
Director Business Solutions Retail Mobile - Global Sales
adidas
3-2015 - 2-2017
Senior Manager Retail Mobile, Omnichannel & Digital Retail
adidas
2-2014 - 3-2015
Manager Business Solutions Omnichannel
adidas
2-2014 - 4-2014
JOM business solution PM
adidas
In the press

Media appearances

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Education
2001 - 2004
wholesale and foreign trade
Staatl. Berufsschule Erlangen
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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