Jerome Freytag

Sharpshooter
DISC Type : CD

Principal Consultant at SBR Consulting

Lyon, Auvergne-Rhône-Alpes, France

Overview

Jerome Freytag is a Go-to-Market strategist with over 20 years of experience transforming commercial models for clients in Private Equity, Consulting, and Engineering. Based in Lyon, the ESCP and CentraleSupélec graduate helps companies accelerate growth. Colleagues describe him as charismatic, thoughtful, and a great business leader.

Jerome has a keen interest in sustainable business practices, holding certifications in Corporate Social Responsibility and Renewable Power systems. He focuses on driving long-term prosperity for companies and economies, aligning with his work in the energy and sustainability sectors.

He once helped raise €1.6M in funding for a company and doubled its turnover in a single year.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Go-to-Market Strategy
His entire professional focus is on helping ambitious companies optimize their GTM strategy and commercial performance, particularly for high-expectation clients.
B2B Sales Performance
He frequently posts about leveraging data, AI, and proven methodologies from the US & UK to improve B2B sales forecasting and deal execution in France.
Renewable Energy
Holds an executive certificate in the energy sector and has completed certifications in renewable power, indicating a strong professional interest in this area.

Media Appearances

Jerome has no verified media appearances

Work History

11-2024
Principal Consultant at SBR Consulting
11-2023 - 11-2024
DG Adjoint at VICTORIA FRANCE
6-2015 - 2-2017
Co-fondateur at Filaé - L'Atelier des Editions de Saxe
1-2014 - 11-2023
Consultant en stratégie commerciale at Vente Directe Développement
9-2013 - 6-2015
Associé - Directeur du Développement at Laboratoires DERMANCE

Education

1999 - 2003
Master in Management - Programme Grande Ecole from ESCP Business School
11-2024 - 3-2025
Executive Certificate - Energy Sector from CentraleSupélec

More Information

Social Presence :

Prographics :

Exp : 18 Location : Lyon, Auvergne-Rhône-Alpes, France Job Level : Mid-senior Designation : Principal Consultant at SBR Consulting
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Insights For Selling To Jerome

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerome is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jerome

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jerome move?

  • If convinced, they can reach decisions quite fast.
  • Can Jerome take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jerome

Personality Compatibility


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